Details in a story in Digital Life magazine:
It takes a lot to get attention in the world of ads, especially cell phones, but the DOCOMO Touch Wood SH-08C video has definitely turned a lot of heads lately.
To showcase the natural resources that give the Touch Wood its unique look, an ad agency engaged Invisible Designs Lab's Kenjiro Matsuo to make a giant wooden xylophone that stretches across a lengthy swath of forest. The Rube Goldberg-like contraption (thanks, CNET, for filling in what it reminded me of) plays Bach’s Cantata 147, "Jesu, Joy of Man’s Desiring" in (seemingly) one take, using one wooden ball that rolls down the length of the custom-made instrument. The Touch Wood cellphone doesn't even make an appearance until the very end.
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